Dear "Mr. H"

Dear Mr. H, please stick your hand down your pants and grab the hard thing you feel. That hard thing is the knot your panties are obviously tied in! After reading your comments from my "The Drive 98.9 FM launches with Immodium" blog, I'm worried you're getting a little too worked up over my take on Kingston's radio market.

The first thing I need to clarify is that while I'm amused that Kingston radio jocks and sales reps have spent their time (and your money) reading my rants, you're not the target audience. This site was created for, and the majority of it's readers come from, Kingston advertisers. The more I worked with businesses in Kingston, the more I found that each was very confused by what the different sales reps from the mighty 3 Kingston radio properties were telling them. Here's rule #1 for this blog: I'm here to help them make sense of things, and to vent my opinion on the good or bad job I see Kingston radio stations doing. If I got your goat, great!

1. I'm going to call it CTVglobemedia. You can call it whatever you want. Since CTVglobemedia owns it, and CHUM as we all knew it is now part of the ingredients that make up CTVglobemedia, you can have all the heritage you want. We don't refer to the owners of CFMK and CFFX as Frontenac Broadcasting or Power Broadcasting. Please refer to rule #1.
2. The AMC Pacer was a great car. Don't diss it! As far as changing your format, you can do whatever you want for whatever reason you want. It's kinda like hair colour... go ahead and die your hair pink. It's your hair, but it doesn't mean I can't laugh at you. Please refer to rule #1.
3. You're a little too quick to dismiss the BBM book. Why bother spending the thousands of dollars to be part of the survey if you only "take it with a grain of salt, blend it with 2 or three other books, spin it, toss it, and it'll be over by the time Christmas comes?" The last time I checked, it's what the advertising agencies use to book spots in a market, and if big budget spenders like Tim Hortons, McDonalds, Coors Light, and East Side Mario's use those numbers, they must usually mean something. I was dismissing this single book, since it's the survey of stations that doesn't take into account your station switch, Lite 104.3's switch, KIX Country's split, ect. Maybe if you had the number 1 station in most demos you would take the book more seriously than just with a grain of salt. But that's just my opinion. Please refer to rule #1.
4. The DRIVE 98.9 FM or 98.9 The DRIVE... whatever! It's a name, and in my opinion, lacks edge. But I'm just one person with an opinion. The fact that you believe in it is great! It's your brand, you spent the money developing it. Please refer to rule #1.
5. See previous point.
6. Before telling me to look something up, do your research. Oh forget it, I'll do it for you: http://songfacts.com/detail.php?id=2709

Sincerly,

The Radio Guy