Timeless classics coming to The Lake

You read it here first in my previous blog 102.7 FM goes Christmas, and then...

Looks like The Radio Group is getting ready to pull the trigger on the new format for 102.7 FM the first week of January. Email sources tell us that 102.7 FM (currently playing a lame Christmas format) will switch to Timeless Classics The Lake 102.7 in a new blend of the oldies format. You have to wonder how The Radio Group thinks they can make this format work in the Kingston market when both CORUS and CTVglobemedia dropped their oldies and all-time favourite formats with their switch to FM frequencies earlier this fall.

Time will tell...keep your radio tuned!

102.7 FM goes Christmas, and then...

With the transformation of KIX to their new Canadian frequency at 93.5 FM, the powers-that-be at The Radio Group have tuned 102.7 FM into Kingston's only Christmas station. It's nothing new, Oldies 960 did it a couple of times, but with both AMs having gone to FMs with new formats and needing to establish their audiences, it was highly unlikely CORUS or CTVglobemedia would go to a Christmas format. One rumour circulating is that John Wright is going to offer a "present" in the form of a new format on 102.7 FM after Christmas.

Watch for John Wright to come to the rescue of a demo that got screwed by the big media companies, with an all times favourites format. As one observer pointed out, it's a demo that is completely open in the new Kingston radio landscape (please, enough rock formats already!).

John Wright is the guy who brought rock back to the Kingston airwaves after rock listeners got screwed by CHUM when they yanked The River and switched to The Point (opps!). Imagine, free of can-con rules with 102.7 FM being an American station, listeners could tune into All Elvis Weekends or All Beatles Weekends.

Time will tell...keep your radio tuned!

Dear "Mr. H"

Dear Mr. H, please stick your hand down your pants and grab the hard thing you feel. That hard thing is the knot your panties are obviously tied in! After reading your comments from my "The Drive 98.9 FM launches with Immodium" blog, I'm worried you're getting a little too worked up over my take on Kingston's radio market.

The first thing I need to clarify is that while I'm amused that Kingston radio jocks and sales reps have spent their time (and your money) reading my rants, you're not the target audience. This site was created for, and the majority of it's readers come from, Kingston advertisers. The more I worked with businesses in Kingston, the more I found that each was very confused by what the different sales reps from the mighty 3 Kingston radio properties were telling them. Here's rule #1 for this blog: I'm here to help them make sense of things, and to vent my opinion on the good or bad job I see Kingston radio stations doing. If I got your goat, great!

1. I'm going to call it CTVglobemedia. You can call it whatever you want. Since CTVglobemedia owns it, and CHUM as we all knew it is now part of the ingredients that make up CTVglobemedia, you can have all the heritage you want. We don't refer to the owners of CFMK and CFFX as Frontenac Broadcasting or Power Broadcasting. Please refer to rule #1.
2. The AMC Pacer was a great car. Don't diss it! As far as changing your format, you can do whatever you want for whatever reason you want. It's kinda like hair colour... go ahead and die your hair pink. It's your hair, but it doesn't mean I can't laugh at you. Please refer to rule #1.
3. You're a little too quick to dismiss the BBM book. Why bother spending the thousands of dollars to be part of the survey if you only "take it with a grain of salt, blend it with 2 or three other books, spin it, toss it, and it'll be over by the time Christmas comes?" The last time I checked, it's what the advertising agencies use to book spots in a market, and if big budget spenders like Tim Hortons, McDonalds, Coors Light, and East Side Mario's use those numbers, they must usually mean something. I was dismissing this single book, since it's the survey of stations that doesn't take into account your station switch, Lite 104.3's switch, KIX Country's split, ect. Maybe if you had the number 1 station in most demos you would take the book more seriously than just with a grain of salt. But that's just my opinion. Please refer to rule #1.
4. The DRIVE 98.9 FM or 98.9 The DRIVE... whatever! It's a name, and in my opinion, lacks edge. But I'm just one person with an opinion. The fact that you believe in it is great! It's your brand, you spent the money developing it. Please refer to rule #1.
5. See previous point.
6. Before telling me to look something up, do your research. Oh forget it, I'll do it for you: http://songfacts.com/detail.php?id=2709

Sincerly,

The Radio Guy