With the transformation of KIX to their new Canadian frequency at 93.5 FM, the powers-that-be at The Radio Group have tuned 102.7 FM into Kingston's only Christmas station. It's nothing new, Oldies 960 did it a couple of times, but with both AMs having gone to FMs with new formats and needing to establish their audiences, it was highly unlikely CORUS or CTVglobemedia would go to a Christmas format. One rumour circulating is that John Wright is going to offer a "present" in the form of a new format on 102.7 FM after Christmas.
Watch for John Wright to come to the rescue of a demo that got screwed by the big media companies, with an all times favourites format. As one observer pointed out, it's a demo that is completely open in the new Kingston radio landscape (please, enough rock formats already!).
John Wright is the guy who brought rock back to the Kingston airwaves after rock listeners got screwed by CHUM when they yanked The River and switched to The Point (opps!). Imagine, free of can-con rules with 102.7 FM being an American station, listeners could tune into All Elvis Weekends or All Beatles Weekends.
Time will tell...keep your radio tuned!
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3 comments:
I just find it kind of funny that Mr. Wright can do no wrong through your eyes. You talk about doing things for the advertisers. Why not talk about how John W, says "Shop Local", “support your local retailers” yet he has no problems taking American car dealers dollars to line his pockets. Oh, wait...I guess it's ok because "Imagine, free of can-con rules with 102.7 FM being an American station, listeners could tune into All Elvis Weekends or All Beatles Weekends". So Kingston advertisers, when you are investing your in you advertising campaigns, do you dollars stay local?
Surely "in the game" can't be serious in these comments!
Adveritsers in Kingston are not so naive to not understand how positioning and smart marketing work.
By launching the "local" campaign, TRG simply infuenced all media to support local clients with their "Canadian" radio properties.
After all, it BENEFITS YOU to have clients who can afford to spend on media to pay YOUR BOTTOM LINE and fatten YOUR PROFIT MARGINE.
It's simply a case of ensuring YOU have cash flow from US, your advertisers.
You don't really think that this "local" campaign will be the only element that influences cross border shopping. The dollar, the economy, all of this and more come into play.
And, by the way, if your company owned a minority share of a broadcast property right across the border, it would. And, because this is business, and business is about making money, you'd exlpoit niches and your competitors weaknesses too.
So, when we buy adverts on big corporations like CHUM/CTV or Corus with their head offices in Toronto, do our dollars stay local? When we buy print in the Whig (Sun Media/Quebecor soon to be owned by an American conglomerate) do our dollars stay local?
Good question "in the game". I think there are just two "mostly" locally owned media outlets. TRG and oddly, "The Heratige".
Wise, well said! But even The Heritage isn't locally owned with Performance Printing in Smiths Falls now the owner of the paper.
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