Take that old people! Nothing like telling the blue-hair seniors who were loyal to 1380 to go screw themselves by launching with Nirvana's Immodium! In case you missed it (or your radio doesn't get the frequency) 98.9 FM official launched at 3 p.m. today. Naming a station after a day-part? We'll see. While the fall book isn't really going to tell us much (except if FM96 made any dent into K-ROCK's audiences), the Spring book will tell us if CTVglobemedia can put an old Kingston jock to grab the young male audience.
Time will tell...keep your radio tuned!
Thursday, November 29, 2007
98.9 launching at 3 p.m.
We were wrong on the date, and in a few minutes we'll see if we were wrong about the format. CTVglobemedia is going to launch 98.9 at 3 p.m. CTVglobemedia staff were told to keep a lid on the launch, but we expect to hear Jim Elyot greet listeners and take his spot full-time again, back on the airwaves of Kingston.
Was the delay from the original start date format related, was it because of the on-air talent? Who cares! At 3 p.m. we'll get to hear launch that will likely be better than the JOE-FM to FM96 switch (copying The Sepranos with 30-seconds of dead air...WTF?). The last time CTVglobemedia (then CHUM) launched a station here in Kingston, the relaunch was memorable. From The Team 1380 to All Time Favourites 1380 CKLC by playing Elvis Prestley's "A Little Less Conversation" was classic! A pretty close second was K-Rock's launch in 2001 with The Tragically Hip's "New Orlean's Is Sinking." What's a good, Canadian, classic alternative song... hmm... "Blow at High Dough" by The Hip or "Unsound" by the Headstones would be two good bets.
Time will tell...keep your radio tuned!
Was the delay from the original start date format related, was it because of the on-air talent? Who cares! At 3 p.m. we'll get to hear launch that will likely be better than the JOE-FM to FM96 switch (copying The Sepranos with 30-seconds of dead air...WTF?). The last time CTVglobemedia (then CHUM) launched a station here in Kingston, the relaunch was memorable. From The Team 1380 to All Time Favourites 1380 CKLC by playing Elvis Prestley's "A Little Less Conversation" was classic! A pretty close second was K-Rock's launch in 2001 with The Tragically Hip's "New Orlean's Is Sinking." What's a good, Canadian, classic alternative song... hmm... "Blow at High Dough" by The Hip or "Unsound" by the Headstones would be two good bets.
Time will tell...keep your radio tuned!
Tuesday, November 13, 2007
Kingston airwaves ready to get "Bounced" with classic alternative
With two of the three new stations now on-air (Lite 104.3 and KIX Country 93.5) CTVglobemedia is set to launch The Bounce 98.9 FM according to sources. Having spent the past few weeks testing their signal with a loop of classic alternative, listen for the new station to go live with Jim Elyot as the morning show host on Monday, November 19, 2007. This format is a bit surprising since CHUM/CTVglobemedia has historically shied away from direct format competition (i.e. reformatting The River to The Point leading up to K-Rock's launch, creating a Hot A/C format on FLY-FM leading up to CORUS's launch of Lite 104.3). But it shows that the market is now cluttered for music formats in Kingston, leaving only one hole to fill: Contemporary Hit Radio (CHR).
If CTVglobemedia indeed launches a Classic Alternative format on 98.9 FM, watch for for a CHR format on 102.7 FM, although likely a lot better formatted in the hands of John Wright.
Time will tell...keep your radio tuned!
If CTVglobemedia indeed launches a Classic Alternative format on 98.9 FM, watch for for a CHR format on 102.7 FM, although likely a lot better formatted in the hands of John Wright.
Time will tell...keep your radio tuned!
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